Social Media Strategy

Want to improve your social media posts?

This workshop will look at the main social media platforms including Facebook, Twitter and Instagram, and give tips for deciding how to promote brands via social media. Participants will also learn how to create authentic and shareable content.

What you’ll learn:

• Understand how social media can add value to a brand and improve marketing
• Learn the five steps for creating a social media strategy, what’s involved in each step and why it matters
• Understand the benefits of the main social media platforms and how to choose the right ones for you
• Understand the types of content to share
• Gain an understanding of how to target specific customers and reach new audiences
• Begin to develop your brand’s social voice